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A new approach for Relay For Life

 on Tue, 24/01/2012 - 1:09am

Cancer Research UK has unveiled a new look to its Relay For Life website in order to increase participation and fundraising in Relay For Life.

Designed in collaboration with Convio, and built using our TeamRaiser platform, the new site will provide the event series with a fully branded online platform that allows registration, online donations, real-time fundraising reporting, event management, email capability and social media integration to maintain engagement with participants all in one easy-to-use package.  

Relay For Life is a unique celebration of life and hope, organised by volunteer committees. Months of fundraising culminates in a fantastic family and team event, which unites communities to help beat cancer.

Now Cancer Research UK can maximise participant fundraising by offering step-by-step prompts to help team captains and event participants raise money, involve others and share what they’re doing with other volunteers.  Event, team and personal fundraising pages are all fully branded with the Relay For Life identity and supporters can send and track emails to their contacts, share pictures and messages via social networks and track their progress against team and individual targets.

As well as individual event participants being able to track their own progress, there is robust reporting at every level.  Cancer Research UK has a real-time picture of how all Relay For Life events are doing day by day, has better access to donor data and is able to manage the complex accounting and logistical challenges of an event spanning a twelve month period.

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