Food Bank for New York City
OVERVIEW
- Food Bank of New York City is the city's major hunger-relief organisation working to end food poverty throughout the five boroughs. As one of the country's largest food banks, their mission is to end hunger in New York City by organising food, information and support for community survival and dignity.
The challenge
- Food Drives, although great in concept, actually cost more money than they manage to raise
- The Food Bank needed a more engaging way to solicit cash contributions in conjunction with their traditional food drive effort
The solution
- Chose Convio TeamRaiser® to create a virtual food drive that is easy to register for and engages donors by giving them a hands-on shopping experience
- Created a peer-to-peer giving platform through the Virtual Food Drive where individuals and companies can raise cash contributions by inviting friends and family through email and social media
- TeamRaiser's flexibility and openness allowed the Food Bank to customise the donation process giving donors the experience of shopping the aisles of a virtual grocery store
Results
- Significant increase in recruitment among individual sponsors, which traditionally was not a very active and engaged group
- Increase in participation led to a 227% growth in fundraising & 189% growth in number of gifts
- Average gift size rose $7.55 from the previous year
- More engaging website helped attract an additional title sponsorship that more than paid for the tool itself
What the client said
Moving to Convio really helped us become efficient. The customer service is something that really stands out. Having the amazing support and the ability to get someone on the phone is essential and we have that with Convio.
Daniel Buckley, Senior Online Communications Manager, Food Bank for New York City
